# coocazoo KI:DS CREATE HITS

> Landing page for the coocazoo "KI:DS CREATE HITS" campaign — an interactive AI-powered music experience for children ages 8–12.

## What is this?

KI:DS CREATE HITS is an interactive campaign by coocazoo (a school backpack brand by Hama GmbH & Co KG) where children co-create an AI-generated community song together with German YouTuber and musician Noel Dederichs.

## How it works

1. Children visit the landing page and start the mini-game
2. They explore a futuristic 3D "Future Campus" with 5 themed buildings
3. In each building, they answer creative questions (school life, friends, future dreams, sports, music preferences)
4. AI generates a personalized song based on their input
5. All contributions feed into the final "coocazoo Community Song"

## Key details

- **Target audience:** Children ages 8–12 (participation by legal guardians aged 18+)
- **Duration:** Approximately 3–5 minutes
- **Campaign period:** April 1 – May 17, 2026
- **Prize:** Meet & Greet with Noel Dederichs + participation in music video shoot (June 5–6, 2026)
- **Regions:** Germany, Austria, Switzerland (DACH)
- **Language:** German
- **Brand:** coocazoo (Hama GmbH & Co KG, Monheim, Germany)
- **Website:** https://kids-create-hits.de
- **Game:** https://coocazoo.kolb.homes
- **Brand website:** https://www.coocazoo.com

## About Noel Dederichs

Noel Dederichs is a German YouTuber, musician, and content creator known for music, comedy, and short-form content. He collaborates with coocazoo to produce the community song and its music video.

- YouTube: https://www.youtube.com/@noeldederichsshorts

## About coocazoo

coocazoo is a German school backpack brand by Hama GmbH & Co KG, producing ergonomic and stylish backpacks for secondary school students since 2013. Known for colorful accessories and customizable designs.

- Website: https://www.coocazoo.com
- Contact: info@coocazoo.com

## Technical implementation

Built by **AI-Pirates**, a brand of **Pirates World GmbH** (Munich, Germany) — AI agency specializing in AI-powered applications, automation, and creative technology.

- Website: https://ai-pirates.com
- Parent company: Pirates World GmbH, Kapellenweg 6, 81371 München
- Managing Director: Maximilian Anzile
- Registry: HRB 216515, Amtsgericht München

### Technology stack

- **Frontend:** React 18 + Vite 5 + React Three Fiber (3D), Framer Motion, Tailwind CSS
- **Backend:** Node.js + Express, PostgreSQL 15, Redis 7, Bull queues
- **AI pipeline:** Mistral AI (prompt generation) → Suno API (song generation)
- **Infrastructure:** Docker containers on EU-hosted servers (Germany)
- **Privacy:** GDPR-compliant with automated PII filtering before AI API calls

## Legal

- **Operator:** Hama GmbH & Co KG, Dresdner Str. 9, 86653 Monheim, Germany
- **Technical implementation:** AI-Pirates (Pirates World GmbH, München)
- **Privacy:** GDPR-compliant, data used only for campaign participation
- **Data processor:** Pirates World GmbH acts as data processor (Art. 28 GDPR) on behalf of Hama GmbH & Co KG
- **Consent:** Managed via Usercentrics (Google Consent Mode v2)
- **Data protection officer:** datasecurityofficer@hama.com